Penguin Design Award Brief & Problem Analysis
This time I am choosing two very different briefs so I can add a bit more depth to the outcomes of work I produce, it would be nice to be quite illustrative with the children's book and have a typographic focus for the fiction book.
I may do both or just the one I dont want to create 2 mediocre concepts and deliverys when I could spend more time focusing on 1 strong concept, good time planning.
Clockwork Orange by Anthony Burgess
My brief to work from
Emil and the Detectives by Eric Kästner
Brief for me to follow with my own guidelines and personal deliverables.
Problem Analysis
Problem Analysis
Clockwork Orange
Portray something that was wrote half a century ago to a contemporary audience.
Is well known in both print and film so its important to consider both these when creating a fresh outcome.
Avoid typical cliches that denote elements of the film.
Considered use of typography within the concept and context of the design.
Focus on a contemporary audience with the use of a strong imaginative and original concept to spark ideas from to then gain a good range of possible outcomes.
Analysis what a "contemporary readership" is and figure out how to develop a concept focused on them.
Avoid the aesthetic looking like all other books under this category.
Consider print aesthetic and digital aesthetic and how these will look on a physical bookshelf and digital library.
Portray robbery, rape, torture and the other grim themes in the film in a way that wont be too offending.
Emil and the Detectives
Considered use of typography within the concept and context of the design.
Imaginative concept that engages and draws in children to pick up the book. Needs to be eye catching for them while standing out to parents a like making them think that this book would be ideal for there child. Appeal to audiences broader than children.
Consider print aesthetic and digital aesthetic and how these will look on a physical bookshelf and digital library.
Understand a childs mindset and what would appeal to them in relation to this book, pick key points from the book that could be turned into a resolution to focus on an idea aimed at them.
Consider the spine and the back of the book but also make sure the front cover works on its own, maybe play around with how this could be interpreted into illustrative prints as an extra to focus on this audience.
Maintain the heartwarming feel and and originality this book and its stories emulate.
