D&AD Monotype - Brief introduction, Problem Analysis and Re-wrote Brief
D&AD Brief
Problem analysis & requirements
The sole purpose of the brief is to use the power of type to communicate an issue that I can present in a passionate way using pure type as the main focus point but allow other principles to support the concept and delivery.
Have courage in the concept and how you deliver it.
Use type not only to communicate but also to solve a problem with an issue.
Agitate, Educate and organize within the use of type and its context and application.
Define my audience and analyze a persona/profile to understand how to engage with them.
Type is the only medium allowed but can be supported by adding context and meaning to a strong concept with the use of; Layout, Color, Size, Hierarchy, Customization, Manipulation, Language, Material &Process
Have courage in the concept and how you deliver it.
Use type not only to communicate but also to solve a problem with an issue.
Agitate, Educate and organize within the use of type and its context and application.
Define my audience and analyze a persona/profile to understand how to engage with them.
Type is the only medium allowed but can be supported by adding context and meaning to a strong concept with the use of; Layout, Color, Size, Hierarchy, Customization, Manipulation, Language, Material &Process
Opportunity to work from Monotypes manifesto of the use of traditional typographic principles and technologies within my current investigations expanding from COP to communication and its development within a cyberspace age.
Consider the output and format when considering the use of type.
Look into revolutionary movements and there use of type, learn how it was used to inspire ideas or use these movements as a base for an idea.
Create belief & trust in cause and create purpose and a feeling of motivation.
Create impact, inspire the audience.
Type can empower & support use of words and language. It can add context, add emotion and meaning.
Create a tone of voice.
Provoke further thoughts and discussion with end user.
What do I want to say and how do I say it?
How type supports the message.
Think about the placement of the output.
Mandatory deliverables; At least 1 Poster, at least 1 digital element and at least 1 other touchpoint for example an app or moving image. Consider the format and its relevance to the message.
Consider medium is message theories.
Look into disobedient objects as a way of looking at how type and process was used in protest.
Think about the use of language and its visual representation through the application of typographic principles.
Think about the origins of the type, its original purpose. Can this purpose be changed and manipulated? Whats its history, does this history relate to the problem and subject im presenting.
Aesthetic needs to support context and all touchpoints need to work together and support each other.
Consider the output and format when considering the use of type.
Look into revolutionary movements and there use of type, learn how it was used to inspire ideas or use these movements as a base for an idea.
Create belief & trust in cause and create purpose and a feeling of motivation.
Create impact, inspire the audience.
Type can empower & support use of words and language. It can add context, add emotion and meaning.
Create a tone of voice.
Provoke further thoughts and discussion with end user.
What do I want to say and how do I say it?
How type supports the message.
Think about the placement of the output.
Mandatory deliverables; At least 1 Poster, at least 1 digital element and at least 1 other touchpoint for example an app or moving image. Consider the format and its relevance to the message.
Consider medium is message theories.
Look into disobedient objects as a way of looking at how type and process was used in protest.
Think about the use of language and its visual representation through the application of typographic principles.
Think about the origins of the type, its original purpose. Can this purpose be changed and manipulated? Whats its history, does this history relate to the problem and subject im presenting.
Aesthetic needs to support context and all touchpoints need to work together and support each other.
My Brief
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