DR ME Context Idea & Visual Development
Refined Concept
Present a cut & paste aesthetic that references both technology and analogue techniques to create a visual representation of a basic manifesto underpinned by analogue approaches, appreciation but not over reliance of technology and experimental yet functional outcomes.
Context & Visual Development
Scamps to begin figuring out how each key stage of the manifesto can be visualised while still taking consideration of the whole cut & paste aesthetic with an overall technological approach, ideas at this stage that where explored where;
Focus on creating a deconstructed layout and positioning of elements to emulate ideas of experimentation and progress, while still trying to maintain structure and clarity within key sections of the typography representing the manifesto.
Play around with pattern, texture, gradients and block color to emulate hands on & physicality, technology, experimentation and functionality.
Experiment with serif and sans serif fonts to subtly represent consideration to tradition and contemporary typographic approaches, play around with hand drawn outlines and digital resolutions to show digital and analogue considerations.
3D imagery and type to show physicality and add engaging aesthetics to a flat poster format.
Using phsyical application of gradients from scanned in spray paint to digitized textures and CMYK colours to represent gradients with a transition between tradition hands on and contemporary.
Represent cut & paste aesthetic through cutting out printed words and scanning in.
Present a cut & paste aesthetic that references both technology and analogue techniques to create a visual representation of a basic manifesto underpinned by analogue approaches, appreciation but not over reliance of technology and experimental yet functional outcomes.
Context & Visual Development
Scamps to begin figuring out how each key stage of the manifesto can be visualised while still taking consideration of the whole cut & paste aesthetic with an overall technological approach, ideas at this stage that where explored where;
Focus on creating a deconstructed layout and positioning of elements to emulate ideas of experimentation and progress, while still trying to maintain structure and clarity within key sections of the typography representing the manifesto.
Play around with pattern, texture, gradients and block color to emulate hands on & physicality, technology, experimentation and functionality.
Experiment with serif and sans serif fonts to subtly represent consideration to tradition and contemporary typographic approaches, play around with hand drawn outlines and digital resolutions to show digital and analogue considerations.
3D imagery and type to show physicality and add engaging aesthetics to a flat poster format.
Using phsyical application of gradients from scanned in spray paint to digitized textures and CMYK colours to represent gradients with a transition between tradition hands on and contemporary.
Represent cut & paste aesthetic through cutting out printed words and scanning in.
1 Idea was to create 4 prints when me and Joe was going through with the idea together, to represent the key 4 points of our manifesto the idea was to create 2 square image based visuals and 2 type based visuals, the square formats would then be layered up through 2 separate print process's, screen print and digital to show our appreciation of contemporary and more traditional print. These visuals would then be supported by a short description to add context to the visuals, the square format would also be perfect to apply to our instagram platform for studio equip.
Ideas of creating grainy textures, clean textures, warped textures and block colour where explored to visualise the key points of the manifesto.
Ideas been explored now where how to focus on really visualising the idea of physicality and hands on approaches, a good way of bringing texture and hand drawn type in was to create type that looked like carved rocks out of hand drawn shapes and analogue textures.
Another method was to combine very simple shapes and clean application of texture with abstract type to explore ideas of experimentation and functionality.
Grids where explores to represent functionality.
Spacious and alternative use of type but keep communication legible and clean within an organised layout to show experimentation and functionality.
Random shapes and textures to show experimentation.
Simple and complex shapes joined by a line to show experimentation yet functionality.
Began to trace some 3D type from uppercase madras a modern sans serif font, a good way of repurposing something contemporary into an analogue and 3D output to represent hands on approaches. Outlines and filled in letterforms where experimented with one had more physical presence the other represented wire frames to show the thinking process behind hand drawn scamps. This linked quite well.
"Touch me" was a tongue in cheek quote to add context to my hands on approach to the design process.
Tracing a digital printed Madras and Rasmus, both contemporary variations of traditional serif and sans serif fonts so like the touch me glyphs it was a good way of repurposing them into a hands on analogue output while the quote "don't depend on progression" is another tongue in cheek way of adding context to how I appreciate progress with technology but don't rely on it. Further supported by the repurposing and transition from digital to traced analogue outcome.
Little tester to see how the glyphs would work in an alternative layout to subtly represent my experimental approach but the communication of the quote is still clear to show functionality.
Created a VERY quick collage to represent all my principles in one visual output.
Grid for functionality.
Scanned in paint to show hands on to digital transition and consideration to both principles.
Torn and abstract photography to show experimentation.
Grayscale out to give it a more "photocopier" feel to show old print limitations.
Digital development
Began to position the touch me quote in a more abstract and loose way to add an engaging way of communicating the message but it got a little confusing with all the other visual elements within the composition. The positioning of the textures and outlined type worked perfect tho, the angles of the type showed a nice touch of experimentation but there was a certain structure that maintained functionality.
Bringing the touch me quote into the angled alignment and angling the calculator to juxtapose the idea of functionality to tie it in with the angled alignments to represent experimentation.
Hands on approaches is main focus for me so I thought to make it a main focus central point to the composition but this just altered the whole communication and balance of the poster so a rethink on the focus on this quote was needed.
The final resolutions brought together the touch me quote repeated 3 times with the broken up collage I created with the CMYK heavy design using vectorised textures to show the transition between hands on to digital resolutions in my design process.
The calculator was flipped at opposite corners to show the juxtaposition of functionality and experimentation while the key points of the manifesto where highlighted in CMYK to show consideration to digital print technologies.
My details where applied in the centre, these needed to be applied in a way where they could be digested easily and work very well in between all the alternative layouts of the other elements of the design.
The final resolution used was the design with CMYK just on the points of my manifesto to bring attention in within the hierarchy of information, the greyscale elements represented past print limitations too so this contrast worked better to show the progression of technology which relates well with the rest of the elements and the concepts they carry within the design.
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