Penguin Design Award - Refined Contextual Idea Refinement/Concept & Visual Scamps

Penguin Design Award - Refined Contextual Idea Refinement/Concept & Visual Scamps 

Concept

Incorporating my initial ideas with ideas gathered from my collation of research a set concept has been developed to give me more direction when creating visual responses to the briefs initial problem and a way of combining and developing on key points and ideas at current. 

Use typography and iconography to reference key points of the books content ranging from the Nardast narrating style too the violent activities of the book visualised within an outcome that transitions from deconstruction to structure as a reference to the characters changing behaviour following guidelines inspired by a grid that references 21 split up into 3 sections of 7. A symbol of maturity and a key concept behind the books original chapter format. 

Rough Scamps
Work on the idea of from texture to smooth, maybe from analogue to digital vector to show the transition of bad to good.

Focus on the milkbar, the drugged milk is the main influence for bad behaviour so creating visual references of this would be a good start for the concept delivery. Abstract patterns will further support the psychedelic effects of the drug laces milk. 

The use of technology and hands on process's will also work with the idea of this old book been set in a futuristic setting, to show the idea of transition. 

Iconic points to reference the Nardast narating style would be to take influence from soviet asthetics within there deconstructed layouts, use of red & black, the grunge style typefaces and the use of angles.

Use symbols and iconography to symbolise Cockney and Russian aspects. 

Using deconstructed layout, skewed angles, the use of lines/grids help show a transition from bad to good through a contrast of structure and deconstruction. 

Working with 3 sections of 7 with single glyphs and iconography, this grid also represents prison bars a key scene in the book. 

Gradients could be used to show a transition and also add an abstract look and feel. 

Playing with a contrasting front and back cover, from constructed abstract shapes too a complete deconstruction to show the behavioural change, these shapes will contain patterns, gradients, iconography to represent the grittiness of the books content, visual references of aspects of the book and a behavioural transition from good to bad. 

Use scanned in photos, wood textures, paint, spray paint as a starting point, the other design will then contrast with clean, digital vector reinterpretations of these images. This also meets my requirements for using a transition of traditional, analogue and digital mediums to represent the era of the book and the futuristic setting aswell as my COP.

Repurposing a typeface into a soviet style, adding angled edges and squared off terminals and deconstructing the words within an abstract layout. This use of angles would also reference pixels to bring in the digital vibe. 

To show motion and change the use of lines, arrows and curves will add context to the idea of a behavioural change but also add movement to the aesthetic as the books textual content is very colourfull and needs a design that can bring out this rather than just producing a flat design that doesn't connote anything about the book.

Balance ideas of good and bad through curves and angles within typeface manipulation.

Fading colors, from bright tones to neutral tones. 

Contrasting size and type weights. 

Bringing in the idea of literal iconography representations that encompass elements like color application, pattern, texture, shape etc as a means of showing the behavioural transition. 

Starting to look at the idea of Russian constructivism style as a literal representation of the Nadist narrating. The deconstructed style from 1910 - 40s has a very deconstructed feel that could be given a certain order to show a transition from bad to good while also having a very gritty robust look and feel that represents the books contents perfectly. 

Refined visual scamp systems

Taking key points from rough scamps visual systems have been generated to develop from digitally and analogue if needs be. Concentrating on the application of the concept with a focus on Type, Shape, Layout, Texture and Colour considerations. 

Expanding on the Russian constructivism style, the DADA period of deconstruction, futurism and the avantgarde period with the application if imagery that references digital and physical print process's like the idea of digitally representing photocopy process's, sheets of paper, and texture. 

The idea of pastiche within these old art movements will help me create a transition between the old and the new supported by the transition of print and digital process all supporting the transition of good to bad behaviour.

PT Serif is a Russian designed serif with aesthetics that share British values, this could be used when it comes to repurposing the typeface relevant to the concept delivery and fed in further idea generation.

The idea of warping imagery that references music notes shows how the main character was warped and brain washed by the playing of classical music. 

Deconstructing the words of the title on rectangles, squares, semi circles etc has a very constructivist feel and a feeling of chaos can be created through abstract layouts but also an element of order can still be achieved through the clean, structured application of the typography within these shapes. A balance between chaos and order to reference the main concept point of a behavioural transition. 

Bring in religious iconography to show how religion started to change the characters behaviour, the simple use of lines in different weights can show progression, from heavy to light for example. 

Create a stripped back icon of the top hat and monocle to suit the chaotic and structured balance, this is a key visual touch point of the books content. The main attire of the characters. Expanding on this idea of using simple shapes to show a transition this could be represented through angled shapes to curved shapes, using circles and squares as a container for text and iconography.

The use of 4 circles as a key reference to the main characters, a birds eye view of them and there top hats, stacked together with a fading gradient, pattern or colour application to show the behavioral transition of them all but also how the main character is alienated by them all towards the end of the book.

Expanding on the idea of using angled and soft shapes a base pattern for the application of typography, iconography, pattern, texture and more shapes has been developed. Bringing in ideas of showing how the idea of scanning in a piece of paper can be digital presented through the use of offset angle rectangles. 

The spine will always be simple and clean to work as a reflection point between the front and back of the book. The transitional point so to speak. 

Further ideas of how digital imagery can reference physical things, playing around with digitally made textures or scanned in analogue textures that could then be digitally repurposed. 

Glitchy effects supports my technological print based process while also referencing the futuristic setting, same with the warping ideas but with the addition of further supporting behaviour changes.

Pixelation, photocopy, layering all tried out in digital icon ideas. Maybe play around with actually using the scanner and photocopy with some analogue mediums then digital repurposing them.