Penguin Design Award - Finals, Rationale & Evaluation
Concept
Use typography and iconography to reference key points of the books content ranging from the Nardast narrating style too the violent activities of the book visualised within an outcome that transitions from deconstruction to structure as a reference to the characters changing behaviour following guidelines inspired by a grid that references 21 split up into 3 sections of 7. A symbol of maturity and a key concept behind the books original chapter format.
Finals & Rationale
The final resolution uses a custom uppercase soviet style sans serif font contained within circular and angular shapes as a reference to constructivist artwork but also to show a transition from good to bad within the contrast of angles and curves while the use of rough edge triangles on the page edges support this constructivism feel while also showing a digital interpretation of a photocopied page to support my methodology of print to digital process's. The rusty orange colour is an expansion of the idea of pastiche used within the visual delivery of the concept, a literal representation of the books name and a repurposing of the iconic original book covers that use this colour.
Gradients, tonal contrasts, deconstruction and structure, contrasting shapes used throughout all work to show a transition of the main characters behaviour while iconography references key aspects of the book like the top hat & monocle attire and the 4 characters with the singling out of the main character with the overall 21 visual elements tying together the idea of 21 been a symbol of maturity. A main concept behind the original book.
Use typography and iconography to reference key points of the books content ranging from the Nardast narrating style too the violent activities of the book visualised within an outcome that transitions from deconstruction to structure as a reference to the characters changing behaviour following guidelines inspired by a grid that references 21 split up into 3 sections of 7. A symbol of maturity and a key concept behind the books original chapter format.
Finals & Rationale
The final resolution uses a custom uppercase soviet style sans serif font contained within circular and angular shapes as a reference to constructivist artwork but also to show a transition from good to bad within the contrast of angles and curves while the use of rough edge triangles on the page edges support this constructivism feel while also showing a digital interpretation of a photocopied page to support my methodology of print to digital process's. The rusty orange colour is an expansion of the idea of pastiche used within the visual delivery of the concept, a literal representation of the books name and a repurposing of the iconic original book covers that use this colour.
Gradients, tonal contrasts, deconstruction and structure, contrasting shapes used throughout all work to show a transition of the main characters behaviour while iconography references key aspects of the book like the top hat & monocle attire and the 4 characters with the singling out of the main character with the overall 21 visual elements tying together the idea of 21 been a symbol of maturity. A main concept behind the original book.
Evaluation
This brief was successful in terms of it been the first substantial brief and the first competition brief of the year, it was good to get back into making custom typefaces to fit a specific purpose adding further context and meaning to a design resolution. In terms of layout I think I have managed to maintain a balance between something quite abstract and deconstructed that can be appreciated as a purely visual piece but also something that is understandable and legible.
Concept wise I think the idea was strong and delivered very well, I learnt from last years Penguin to keep concepts quite simple so as to focus on delivering the idea within a variety of visual elements rather than a mash up of loads of different ideas.
Creating a time plan and a project proposal has helped me fully utilize each design process and each stage has fed into the other resulting in a well informed resolution that took into account an in-depth body of research and thorough development, if I was to do this brief again I think I may have focused more on the inclusion of iconography, as this could have really supported the custom typeface as the icons where made from the same simple circular and angular shapes from the typeface.
It was unfortunate I couldn't do both covers but as mentioned in my intentions I wanted to fully develop one idea rather than creating 2 mediocre resolutions.
Boards
Concept wise I think the idea was strong and delivered very well, I learnt from last years Penguin to keep concepts quite simple so as to focus on delivering the idea within a variety of visual elements rather than a mash up of loads of different ideas.
Creating a time plan and a project proposal has helped me fully utilize each design process and each stage has fed into the other resulting in a well informed resolution that took into account an in-depth body of research and thorough development, if I was to do this brief again I think I may have focused more on the inclusion of iconography, as this could have really supported the custom typeface as the icons where made from the same simple circular and angular shapes from the typeface.
It was unfortunate I couldn't do both covers but as mentioned in my intentions I wanted to fully develop one idea rather than creating 2 mediocre resolutions.
Boards
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