D&AD Monotype - Delivery Idea's, Concept refinement & Content and Reasoning
Initial idea & Development
Working from the previous investigations into archiving and the influence of technology we began to figure out how to interpret the key technologies involved within the introduction of cyberspace technologies within the digital revolution. For the brief this works perfect for me and Joe but it also allowed me personally to expand on my research of ideas that transition the analog to the digital in other aspects that journey away from communication methods in terms of communicating sole typography too technologies that other social, economic, ergonomic benefits.
Use typefaces that resonate with the key technology.
Focus on the idea that digital archiving is a form of replacing physical museums that contain physical artifacts.
Show how digital files can be manipulated and the genuine link to historic research begins to be manipulated.
History will become warped and important facts lost through this deterioration of accessible information.
Key focus on 90s as this was a key period for analog to digital technologies and a key period of the internets growth.
Show the idea of physical storage of books in a library too a whole library been stored in an electronic ebook device.
Art is often seen as a reference too history, especially during the renaissance period which links too the industrial revolution, the art gallery is beginning too become something redundant with ideas that it could become an online element see the ideas of tumblr and blogs like its nice that for example.
Working from the previous investigations into archiving and the influence of technology we began to figure out how to interpret the key technologies involved within the introduction of cyberspace technologies within the digital revolution. For the brief this works perfect for me and Joe but it also allowed me personally to expand on my research of ideas that transition the analog to the digital in other aspects that journey away from communication methods in terms of communicating sole typography too technologies that other social, economic, ergonomic benefits.
Use typefaces that resonate with the key technology.
Focus on the idea that digital archiving is a form of replacing physical museums that contain physical artifacts.
Show how digital files can be manipulated and the genuine link to historic research begins to be manipulated.
History will become warped and important facts lost through this deterioration of accessible information.
Key focus on 90s as this was a key period for analog to digital technologies and a key period of the internets growth.
Show the idea of physical storage of books in a library too a whole library been stored in an electronic ebook device.
Art is often seen as a reference too history, especially during the renaissance period which links too the industrial revolution, the art gallery is beginning too become something redundant with ideas that it could become an online element see the ideas of tumblr and blogs like its nice that for example.
Aesthetic influence needs to link to the main concept using typefaces that resonate the technologies, use of material that show the transition of physical files maybe.
Use of color could reference key periods, desaturate and weathered tones has ideas of history and the transition of time.
Work on ideas of preservation, preserving data within outcomes that transition the physical too the digital all with an overarching concept.
Glitch and Virus's could work as an aesthetic as this is a key reference too the limitations of electronic archiving with problems of data invasion and corruption.
Show how technology is making life easier but also causing social segregation through less fortunate not been able to access technology leaving them in a dark age. But also with things like social media theres a detachment of actual physical engagement between friends and family and younger generations no longer experience physical activities they just sit and browse on digital devices all day and night.
Cloud hacking shows how this storage although technological has security risks while conspiracy of mass surveillance suggests whatever you do online be it browsing uploading or downloading is all monitored and stored in its own kind of archive.
Cyber terrorism issues, able to access how to DIY guides for bombs on sinister databases. A bad form of storage of information.
Initial Concept
Use research gathered from transitional changes within the introduction of the digital and information revolution as a basis to visualise a prediction of future situations revolving around a digital dark age and future impacts on archiving. Lots can be learnt about historic events through evidence provided in original books and physical artifacts, with the introduction of cyberspace technologies the recording of these histories goes from sources that are original and untouched to electronic documents and media that will be recorded in file formats that can easily be manipulated, replicated or forged to create a false representation of historic information changing how future society reads into past events. Not to mention the electronic file formats will know doubt be obsolete so inaccessible.
Using iconic technologies developed during the 50s to current as aesthetic influence that revolves around the base idea of recording and manipulating data and information within archiving and preservation systems.
1980s - Easy access home computers, the introduction of easy access information and introduction of artificial voice machines and industry robots taking over human interaction.
1983 - First mobile phone introduced using analog communications.
1988 - Digital camera introduction, a new way of recording imagery.
1889 - Tim Bernes Lee introduced the world wide web, a huge resource for accessing or uploading information.
1990 - Phonograph cylinder, gramophone record and cassete transition to compact disc.
1991 - Introduction of digital cell phones and public access to WWW.
1993 - Mosia web browser allowed uploading, downloading of online image resources.
2000 - VHS to DVD
January 15 2001 - Introduction of wikipedia, the definition of easy to access open source information and that the majority depend on but can infact be manipulated or replicated so doesn't actually have 100% accuracy.
2010 - Social networking high as a means of recording events and as a sort of online diary. Insurgence of cloud storage, not only had storage turned from physical to digital, it has now gone beyond that.
2015 - Prediction that majority of information will be accessed through smartphones, tablets and eReaders.
Bellow are hypothetical predictions of how art galleries and work will be viewed and purchased.
- Through online viewers, online art galleries.
- Jpeg, GIF, Video reproductions of artwork purchased rather than the original stored on USB devices. The only physicality of the artwork will be the device its stored on.
- Artists books going from works of physical art to eBook outputs. Bye bye beautiful libraries.
- Limited edition smartphones with preloaded art work.
- Monthly subscription allowing access to unlimited art work and other artifact sources. Devaluing museums prestigious appeal and devaluing the aura of original artifact.
- 3D printed reproduction of physical artifacts.
Content/"data"
I created the content for me and Joe to add too context and meaning too the final outcomes.
Home computer
Norway 1980
Ease of access to data.Mycron released the first commercial 16-bit microcomputer, the Myrcron 2000. This computer is used by Digital Research as the development platform for the CP/M-86 operating system.
Digital Camera
Japan 1988
Transition from analog image recording to digital image formats that can become corrupt, redundant or manipulated.
By the late 1980s, the technology required to produce truly commercial digital cameras existed. The first true portable digital camera that recorded images as a computerized file was likely the Fuji DS-1P of 1988, which recorded to a 2 MB SRAM memory card that used a battery to keep the data in memory.
World Wide Web
Transition from analog image recording to digital image formats that can become corrupt, redundant or manipulated.
By the late 1980s, the technology required to produce truly commercial digital cameras existed. The first true portable digital camera that recorded images as a computerized file was likely the Fuji DS-1P of 1988, which recorded to a 2 MB SRAM memory card that used a battery to keep the data in memory.
World Wide Web
England 1989
Introduces mass virtual access to a vast library of information.
The World Wide Web (WWW) is an open source information space where documents and other web resources are identified by URLs, interlinked by hypertext links, and can be accessed via the Internet. The World Wide Web was invented by English scientist Tim Berners-Lee in 1989.
NCSA Mosiac
USA 1993
A web browser introducing the ability to upload, download and view image files within the internet.
Mosaic was the web browser which led to the Internet boom of the 1990s. Robert Reid underscores this importance stating, "while still an undergraduate, Marc wrote the Mosaic software ... that made the web popularly relevant and touched off the revolution"
Motorola DynaTEC
USA 1984
The first public access mobile phone offering a sense of wealth and futurism to elite customers allowing them to make long distance calls across analog signaling.
With the removal of analog network cells nearly all over the world, the DynaTAC models running on AMPS or other analog networks are mostly obsolete. Thus, they are more collectors' items than usable telephones
Wikipedia
UK & USA 2001
An open resource Internet encyclopedia that the majority of internet users turn too for any source of information. Its open source format allows editing, manipulating and the additions of information to over 38million topics.
The concept of compiling the world's knowledge in a single location dates to the ancient Libraries of Alexandria and Pergamum, but the modern concept of a general-purpose, widely distributed, printed encyclopedia originated with Denis Diderot and the 18th-century French encyclopedists. The idea of using automated machinery beyond the printing press to build a more useful encyclopedia can be traced to Paul Otlet's 1934 book Traité de documentation; Otlet also founded the Mundaneum, an institution dedicated to indexing the world's knowledge, in 1910. This concept of a machine-assisted encyclopedia was further expanded in H. G. Wells' book of essaysWorld Brain (1938) and Vannevar Bush's future vision of the microfilm-based Memex in As We May Think (1945). Another milestone was Ted Nelson's hypertextdesign Project Xanadu, which was begun in 1960.
Advances in information technology in the late 20th century led to changes in the form of encyclopedias. While previous encyclopedias, notably the Encyclopædia Britannica, were book-based, Microsoft's Encarta, published in 1993, was available on CD-ROM and hyperlinked. The development of the World Wide Web led to many attempts to develop internet encyclopedia projects. An early proposal for a web-based encyclopedia was Interpedia in 1993 by Rick Gates;[2] this project died before generating any encyclopedic content. Free software proponent Richard Stallman described the usefulness of a "Free Universal Encyclopedia and Learning Resource" in 1999. His published document "aims to lay out what the free encyclopedia needs to do, what sort of freedoms it needs to give the public, and how we can get started on developing it." On Wednesday 17 January 2001, two days after the founding of Wikipedia, the Free Software Foundation's (FSF) GNUPedia project went online, competing with Nupedia, but today the FSF encourages people to visit and contribute to Wikipedia.
Compact Disk
USA 1983
Storage and recording of sound information transitioned from phonographic, gramophonic, and compact cassette mediums too compact disks leaving all past mediums either redundant or niche in there usage and accessibility.
Compact Disc (CD) is a digital optical disc data storage format. The format was originally developed to store and play only sound recordings but was later adapted for storage of data (CD-ROM). Several other formats were further derived from these, including write-once audio and data storage (CD-R), rewritable media (CD-RW), Video Compact Disc (VCD), Super Video Compact Disc (SVCD), Photo CD, PictureCD, CD-i, and Enhanced Music CD.
Digital Mobile Phone’s & Signaling
Finland 1991
Introduction to digital 2G signaling within mobile phones changed how data was encrypted allowing a greater sense of privacy between user and sender.
2G (or 2-G) is short for second-generation wireless telephone technology. Second generation 2G cellular telecom networks were commercially launched on the GSMstandard in Finland by Radiolinja in 1991. Three primary benefits of 2G networks over their predecessors were that phone conversations were digitally encrypted; 2G systems were significantly more efficient on the spectrum allowing for far greater mobile phone penetration levels; and 2G introduced data services for mobile, starting with SMS text messages. 2G technologies enabled the various mobile phone networks to provide the services such as text messages, picture messages and MMS (multi media messages). All text messages sent over 2G are digitally encrypted, allowing for the transfer of data in such a way that only the intended receiver can receive and read it.
Cloud
USA 1983
The introduction of cloud storage has introduced a vast amount of privacy and safety issues since its introduction in the 80s to its current day popularity with attacks on celebrity users storage accounts and the leaking of important data to the general public.
Cloud storage is a model of data storage in which the digital data is stored in logical pools, the physical storage spans multiple servers (and often locations), and the physical environment is typically owned and managed by a hosting company. These cloud storage providers are responsible for keeping the data available and accessible, and the physical environment protected and running. People and organizations buy or lease storage capacity from the providers to store user, organization, or application data.
Introduces mass virtual access to a vast library of information.
The World Wide Web (WWW) is an open source information space where documents and other web resources are identified by URLs, interlinked by hypertext links, and can be accessed via the Internet. The World Wide Web was invented by English scientist Tim Berners-Lee in 1989.
NCSA Mosiac
USA 1993
A web browser introducing the ability to upload, download and view image files within the internet.
Mosaic was the web browser which led to the Internet boom of the 1990s. Robert Reid underscores this importance stating, "while still an undergraduate, Marc wrote the Mosaic software ... that made the web popularly relevant and touched off the revolution"
Motorola DynaTEC
USA 1984
The first public access mobile phone offering a sense of wealth and futurism to elite customers allowing them to make long distance calls across analog signaling.
With the removal of analog network cells nearly all over the world, the DynaTAC models running on AMPS or other analog networks are mostly obsolete. Thus, they are more collectors' items than usable telephones
Wikipedia
UK & USA 2001
An open resource Internet encyclopedia that the majority of internet users turn too for any source of information. Its open source format allows editing, manipulating and the additions of information to over 38million topics.
The concept of compiling the world's knowledge in a single location dates to the ancient Libraries of Alexandria and Pergamum, but the modern concept of a general-purpose, widely distributed, printed encyclopedia originated with Denis Diderot and the 18th-century French encyclopedists. The idea of using automated machinery beyond the printing press to build a more useful encyclopedia can be traced to Paul Otlet's 1934 book Traité de documentation; Otlet also founded the Mundaneum, an institution dedicated to indexing the world's knowledge, in 1910. This concept of a machine-assisted encyclopedia was further expanded in H. G. Wells' book of essaysWorld Brain (1938) and Vannevar Bush's future vision of the microfilm-based Memex in As We May Think (1945). Another milestone was Ted Nelson's hypertextdesign Project Xanadu, which was begun in 1960.
Advances in information technology in the late 20th century led to changes in the form of encyclopedias. While previous encyclopedias, notably the Encyclopædia Britannica, were book-based, Microsoft's Encarta, published in 1993, was available on CD-ROM and hyperlinked. The development of the World Wide Web led to many attempts to develop internet encyclopedia projects. An early proposal for a web-based encyclopedia was Interpedia in 1993 by Rick Gates;[2] this project died before generating any encyclopedic content. Free software proponent Richard Stallman described the usefulness of a "Free Universal Encyclopedia and Learning Resource" in 1999. His published document "aims to lay out what the free encyclopedia needs to do, what sort of freedoms it needs to give the public, and how we can get started on developing it." On Wednesday 17 January 2001, two days after the founding of Wikipedia, the Free Software Foundation's (FSF) GNUPedia project went online, competing with Nupedia, but today the FSF encourages people to visit and contribute to Wikipedia.
Compact Disk
USA 1983
Storage and recording of sound information transitioned from phonographic, gramophonic, and compact cassette mediums too compact disks leaving all past mediums either redundant or niche in there usage and accessibility.
Compact Disc (CD) is a digital optical disc data storage format. The format was originally developed to store and play only sound recordings but was later adapted for storage of data (CD-ROM). Several other formats were further derived from these, including write-once audio and data storage (CD-R), rewritable media (CD-RW), Video Compact Disc (VCD), Super Video Compact Disc (SVCD), Photo CD, PictureCD, CD-i, and Enhanced Music CD.
Digital Mobile Phone’s & Signaling
Finland 1991
Introduction to digital 2G signaling within mobile phones changed how data was encrypted allowing a greater sense of privacy between user and sender.
2G (or 2-G) is short for second-generation wireless telephone technology. Second generation 2G cellular telecom networks were commercially launched on the GSMstandard in Finland by Radiolinja in 1991. Three primary benefits of 2G networks over their predecessors were that phone conversations were digitally encrypted; 2G systems were significantly more efficient on the spectrum allowing for far greater mobile phone penetration levels; and 2G introduced data services for mobile, starting with SMS text messages. 2G technologies enabled the various mobile phone networks to provide the services such as text messages, picture messages and MMS (multi media messages). All text messages sent over 2G are digitally encrypted, allowing for the transfer of data in such a way that only the intended receiver can receive and read it.
Cloud
USA 1983
The introduction of cloud storage has introduced a vast amount of privacy and safety issues since its introduction in the 80s to its current day popularity with attacks on celebrity users storage accounts and the leaking of important data to the general public.
Cloud storage is a model of data storage in which the digital data is stored in logical pools, the physical storage spans multiple servers (and often locations), and the physical environment is typically owned and managed by a hosting company. These cloud storage providers are responsible for keeping the data available and accessible, and the physical environment protected and running. People and organizations buy or lease storage capacity from the providers to store user, organization, or application data.
Social networking
USA 1997
Currently 1.8billion interact with social networking sites and by 2018 this figure is expected to rise to over 2.5billion, whether we choose to interact with social media or not in fear of our privacy been invaded its probably most likely that publicly accessible information has been uploaded of you through photographic mediums and the sharing of stories and event’s within social circles. This public sharing of information is a method of archiving in itself with all this information been open to invasion, replication and manipulation through the world wide web.
SixDegrees.com was a social network service website that lasted from 1997 to 2001 and was based on the Web of Contacts model of social networking. It was named after the six degrees of separation concept and allowed users to list friends, family members and acquaintances both on the site and externally; external contacts were invited to join the site. Users could send messages and post bulletin board items to people in their first, second, and third degrees, and see their connection to any other user on the site. It was one of the first manifestations of social networking websites in the format now seen today. Six Degrees was followed by more successful social networking sites based on the "social-circles network model" such as Friendster, MySpace, LinkedIn, XING, and Facebook.
First virus
Hungary & Canada 1949 - 1984
In 1949 John Von Neumann proposed the idea of a self replicating program which he described as acting much like a biological virus but it wasn’t until the 1960s this idea was developed and repurposed into a digital replication through a game called Core Wars with the final program released in 1984 acting upon John Von Neumann’s concept of replicating itself every time it was run on the computer saturating the computer memory.
Copyrighting of Data
USA 1999
The introduction of the internet and allowance of uploading of data introduced facilities that allowed the replication of data in the form of imagery, audio, text and video file formats to be distributed across file sharing services known as P2P or Peer to peer sharing highlighting the easy access and manipulation and distribution of data from a home PC.
Although there were already networks that facilitated the distribution of files across the Internet, such as IRC, Hotline, and Usenet, Napster specialized in MP3 files of music and a user-friendly interface. At its peak the Napster service had about 80 million registered users.
Napster made it relatively easy for music enthusiasts to download copies of songs that were otherwise difficult to obtain, such as older songs, unreleased recordings, and songs from concert bootleg recordings. Some users felt justified in downloading digital copies of recordings they had already purchased in other formats, such as LP and cassette tape, before the compact disc emerged as the dominant format for music recordings.
Many other users simply enjoyed trading and downloading music for free. High-speed networks in college dormitories became overloaded, with as much as 61% of external network traffic consisting of MP3 file transfers. Many colleges blocked its use for this reason, even before concerns about liability for facilitating copyright violations on campus.
Refined Concept & Delivery
We create a campaign that explores the evolution of data and information from analogue to digital using typography as the main visual delivery, focusing on the problems and implications within the transition of physical archiving to online archiving. There used to be legitimacy about physical artifacts as a source of investigating historic interests, but with the introduction of cyberspace technologies the legitimacy of artifacts becomes questioned through risks of corruption, manipulation, copyright or file format redundancy.
Creating a physical publication references a physical archive for our research on the evolution of data application and surrounding issues that arose during key periods within the digital and information revolution. While an electronic version references archive files. A digital emulation of archiving. The campaign will also flow onto a poster series that details factual information from key advancements in how we use and interact with data and information, these interactions will be emulated through the scanning of posters as a means of showing a method of digitally archiving physical artifacts.
Research to the production of the campaign will come from the use of a laptop and home publishing to show the ease of access and reproductions using cyberspace technologies.
USA 1997
Currently 1.8billion interact with social networking sites and by 2018 this figure is expected to rise to over 2.5billion, whether we choose to interact with social media or not in fear of our privacy been invaded its probably most likely that publicly accessible information has been uploaded of you through photographic mediums and the sharing of stories and event’s within social circles. This public sharing of information is a method of archiving in itself with all this information been open to invasion, replication and manipulation through the world wide web.
SixDegrees.com was a social network service website that lasted from 1997 to 2001 and was based on the Web of Contacts model of social networking. It was named after the six degrees of separation concept and allowed users to list friends, family members and acquaintances both on the site and externally; external contacts were invited to join the site. Users could send messages and post bulletin board items to people in their first, second, and third degrees, and see their connection to any other user on the site. It was one of the first manifestations of social networking websites in the format now seen today. Six Degrees was followed by more successful social networking sites based on the "social-circles network model" such as Friendster, MySpace, LinkedIn, XING, and Facebook.
First virus
Hungary & Canada 1949 - 1984
In 1949 John Von Neumann proposed the idea of a self replicating program which he described as acting much like a biological virus but it wasn’t until the 1960s this idea was developed and repurposed into a digital replication through a game called Core Wars with the final program released in 1984 acting upon John Von Neumann’s concept of replicating itself every time it was run on the computer saturating the computer memory.
Copyrighting of Data
USA 1999
The introduction of the internet and allowance of uploading of data introduced facilities that allowed the replication of data in the form of imagery, audio, text and video file formats to be distributed across file sharing services known as P2P or Peer to peer sharing highlighting the easy access and manipulation and distribution of data from a home PC.
Although there were already networks that facilitated the distribution of files across the Internet, such as IRC, Hotline, and Usenet, Napster specialized in MP3 files of music and a user-friendly interface. At its peak the Napster service had about 80 million registered users.
Napster made it relatively easy for music enthusiasts to download copies of songs that were otherwise difficult to obtain, such as older songs, unreleased recordings, and songs from concert bootleg recordings. Some users felt justified in downloading digital copies of recordings they had already purchased in other formats, such as LP and cassette tape, before the compact disc emerged as the dominant format for music recordings.
Many other users simply enjoyed trading and downloading music for free. High-speed networks in college dormitories became overloaded, with as much as 61% of external network traffic consisting of MP3 file transfers. Many colleges blocked its use for this reason, even before concerns about liability for facilitating copyright violations on campus.
Refined Concept & Delivery
We create a campaign that explores the evolution of data and information from analogue to digital using typography as the main visual delivery, focusing on the problems and implications within the transition of physical archiving to online archiving. There used to be legitimacy about physical artifacts as a source of investigating historic interests, but with the introduction of cyberspace technologies the legitimacy of artifacts becomes questioned through risks of corruption, manipulation, copyright or file format redundancy.
Creating a physical publication references a physical archive for our research on the evolution of data application and surrounding issues that arose during key periods within the digital and information revolution. While an electronic version references archive files. A digital emulation of archiving. The campaign will also flow onto a poster series that details factual information from key advancements in how we use and interact with data and information, these interactions will be emulated through the scanning of posters as a means of showing a method of digitally archiving physical artifacts.
Research to the production of the campaign will come from the use of a laptop and home publishing to show the ease of access and reproductions using cyberspace technologies.









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