D&AD Monotype - Finals, Rationale, Evaluation & D&AD Boards

D&AD Monotype - Finals, Rationale & Evaluation & D&AD Boards

Finals, Concept & Rationale
We created a campaign that explores the evolution of data and information from analogue to digital using typography as the main visual delivery, focusing on the problems and implications within the transition of physical archiving to online archiving. There used to be legitimacy about physical artifacts as a source of investigating historic interests, but with the introduction of cyberspace technologies the legitimacy of artifacts becomes questioned through risks of corruption, manipulation, copyright or file format redundancy. 

Creating a physical publication references a physical archive for our research on the evolution of data application and surrounding issues that arose during key periods within the digital and information revolution. While an electronic version references archive files. A digital emulation of archiving. The campaign will also flow onto a poster series that details factual information from key advancements in how we use and interact with data and information, these interactions will be emulated through the scanning of posters as a means of showing a method of digitally archiving physical artifacts.

Research to the production of the campaign came from the use of a laptop and office publishing tools to show the ease of access and reproductions using cyberspace technologies.

The individual scanned A4 posters are electronically captured physical archived, scanned in and pieced together to show the coming together of elements to create a complete research artifact, using the text code from the edited visuals shows a link between typographic content and a visual resolution, showing how technology has advanced so much from not just been a visualisation of a spoken word but used in coding to create visual representations. Also showing a behind the scenes sort of peak, unpicking the visual resolution and discovering what makes it up with links too the context and the type choice supplied on the footer of the poster. 

The physical files act as a set of artifacts of research based around technology to be then repurposed into a digital filing system breaking up the content into there individual file formats to be then corrupted and unreadable showing the introduction of a digital dark age through the rapid expansion of the digital revolution. 

The addition of clips and color co-ordinated covers allows the adding, removing and organization of information to be reflected in a clear and concise way, synonymous with filing systems. 

Preserved in a sealer bag with an archive label to further add to the context of keeping physical artifacts prestine for references historical information. 

D&AD Submmision Boards

Evaluation

Been one of the main collaboration briefs of the year it was important to work off each others skill sets, as me and Joe have a very similar methodology the choice for the Monotype brief was obvious as it allowed us to add our influence of technology and print too the outcome. This was a brief that needed a lot of research fed into it to give it a strong outcome and I feel I fully pulled off this collation of research and idea generation to create a delivery plan and concept that really did show the potentials and limitations of technology within archiving from the physical too the digital. 

We both worked well together when it came to visually resolving the brief, once the concept and delivery plan had been sorted through the compilation of research we then allowed the idea of technological innovation to create the visual response with us just creating a number of base designs within simple formats. 

We answered the brief very well I think, fully exploring not only the application of type but the development of its uses, exploring it as a traditional distribution of information all the way too it been part of been the main make up behind coding, an element responsible for the pinnacle of the cyberspace age. The internet. If we was to do this again I think we could have maybe designed some custom typefaces inspired by the research, rather than choosing typefaces that resonated with the technologies we referenced. They would have been a lot more informed and added even more of a typographic focus. 

Boards