D&AD Monotype - Development & Production
KEEP THE CONCEPT & DELIVERY IN MIND AT ALL TIME KEEP IT FOCUSED.
Concept & DeliveryWe create a campaign that explores the evolution of data and information from analogue to digital using typography as the main visual delivery, focusing on the problems and implications within the transition of physical archiving to online archiving. There used to be legitimacy about physical artifacts as a source of investigating historic interests, but with the introduction of cyberspace technologies the legitimacy of artifacts becomes questioned through risks of corruption, manipulation, copyright or file format redundancy.
Creating a physical publication references a physical archive for our research on the evolution of data application and surrounding issues that arose during key periods within the digital and information revolution. While an electronic version references archive files. A digital emulation of archiving. The campaign will also flow onto a poster series that details factual information from key advancements in how we use and interact with data and information, these interactions will be emulated through the scanning of posters as a means of showing a method of digitally archiving physical artifacts.
Research to the production of the campaign will come from the use of a laptop and home publishing to show the ease of access and reproductions using cyberspace technologies.
Visual Scamps and delivery refinement
We began figuring out how to carry the concept across a visual delivery taking all key points from the contextual and visual research. As a delivery plan we will be creating a publication that references traditional filing to collate all our research together and act as a reference to traditional archiving using physical artifacts.
Posters of key technological innovations relevant too the transition of archiving to create a visual celebration of these aspects, figure out a delivery plan for these posters to enhance the content & context. Maybe create controlled manipulations that visually represent technological invasions.
Create a GIF that transitions all the research from the physical file into digital files, breaking up all the content into text files for the body copy, headers, images etc as a digital repurposing of all the elements of physical artifacts.
Creating a physical publication references a physical archive for our research on the evolution of data application and surrounding issues that arose during key periods within the digital and information revolution. While an electronic version references archive files. A digital emulation of archiving. The campaign will also flow onto a poster series that details factual information from key advancements in how we use and interact with data and information, these interactions will be emulated through the scanning of posters as a means of showing a method of digitally archiving physical artifacts.
Research to the production of the campaign will come from the use of a laptop and home publishing to show the ease of access and reproductions using cyberspace technologies.
Visual Scamps and delivery refinement
We began figuring out how to carry the concept across a visual delivery taking all key points from the contextual and visual research. As a delivery plan we will be creating a publication that references traditional filing to collate all our research together and act as a reference to traditional archiving using physical artifacts.
Posters of key technological innovations relevant too the transition of archiving to create a visual celebration of these aspects, figure out a delivery plan for these posters to enhance the content & context. Maybe create controlled manipulations that visually represent technological invasions.
Create a GIF that transitions all the research from the physical file into digital files, breaking up all the content into text files for the body copy, headers, images etc as a digital repurposing of all the elements of physical artifacts.
We began to figure out a format for the physical file format and a system for delivering the posters, I suggested we break the posters down into 4 A4 pieces that are then printed out as a physical representation of there cyberspace technology, then scanned back in using the scanner as a cyberspace capturing device, a reference to collecting physical archives into a digital storage. Then make these posters up to A1 size by combining the scans together, the imperfection and miss alignments will add tactility too a digital outcome.
The layout and format will be very simple and structured no fancy design as its just a file, its main purpose is to hold the information and present the varied typeface applications within a clean and stripped back aesthetic, using a responsive column grid would allow minimal content to be contained within 1 column balanced within structured negative space while heavier content would spread across multiple columns and still feel structured and balanced.
We thought about the idea of using pattern and tone to add context and a sort of visual key for these digital technologies but this idea didn't really strengthen the concept.
We began working out a story board for the GIF, using a .GIF references a very internet based image file, a perfect file choice considering its an investigation of physical archiving (pre-internet era) to archiving within a post intern era. The GIF will simply go through a system;
1 whole file that acts as the container for all the categories.
12 category files for all the technologies.
Then within this the body copy & the header .doc, the image file .png, the typography .otf file. All these files will be a reference too how these file formats will become redundant during the digital dark age suggesting a need for one universal file that works across all media from audio to moving visual.
The animation will then glitch out to show the pinnacle of the limitations of these technologies, because now all this information is lost due to corruption.
Digital Development
When it comes to the production process, there will be 2 key stages we follow, creating structured and ordered design that has a feeling of files that suits the idea of presented research. This clean and simple layout allows appreciation of the individual typefaces taken from the Monotype Library, each typeface resonating the look and feel of each technology or in some cases reflecting there origins like the use of Agincourt black letter to reference traditional type choice in encyclopedia repurposed within the digital open source encyclopedia wikipedia.
When it comes to the production process, there will be 2 key stages we follow, creating structured and ordered design that has a feeling of files that suits the idea of presented research. This clean and simple layout allows appreciation of the individual typefaces taken from the Monotype Library, each typeface resonating the look and feel of each technology or in some cases reflecting there origins like the use of Agincourt black letter to reference traditional type choice in encyclopedia repurposed within the digital open source encyclopedia wikipedia.
We wanted to use the idea of an invasion of technology to determine the aesthetic outcome and as this brief is typographic based it was nice to be able to use the text edit too alter the aesthetic of the posters. The typography within the image kept its quality so there was still a good contextual link between the typeface choice but the aesthetic outcome was completely controlled by the editing of text rather than editing the visual itself using manipulation software.
We could then add the text code to the back of the poster, to show a physical representation of the internet. From the outset its just visual technology but theres a lot going on in the background.
Screen grabs of the animation leading onto text edited final slides showing the final corruption and loss of data. We chose to have a clean background to work with the idea of order and organization within archiving.
Production
When it came to producing the file we wanted the material and process used to strengthen the concept of a file. We cut up some traditional paper files and used an office laser printer to print the content.
When it came to producing the file we wanted the material and process used to strengthen the concept of a file. We cut up some traditional paper files and used an office laser printer to print the content.
Testing color interactions, the use of monochrome inner pages and colored covers worked with the idea of color co-ordination as a physical archive/filing system.
The colored clips worked with the cover colors to strengthen the color co-ordinated key while the clips themselves supported the idea of a file format, with the option to remove and add elements.
A simple inner contents sheet allowed a easy guide too the documents if you wanted to find a certain bit of information quickly, even with minimal sheets its already showing how digital archiving is much more ergonomic and easy to access.
All the headers work together as a whole layout when structured.
But when dismantled they work individual, the dates and technology headers carry the fonts on a horizontal positioning acting more like a filing co-ordination system.
We had a few issues with the uncoated paper and the application of ink, it began to peel off. This worked in terms of ideas of deterioration of physical archives and supported the glitchy aesthetic in a tactile way but some parts weren't printing at all.
Onto a new printer we managed too get the prints down and scanned in ready for final construction, theres a nice grainy aesthetic once scanned in that supports the tactile feel of something physical stored within a digtial outcome.
Adding the code from the text edited files to create a link between the typographic content and the visual resolution, showing how technology has advanced so much from not just been a visualisation of a spoken word but used in coding to create visual representations. Also showing a behind the scenes sort of peak, unpicking the visual resolution and discovering what makes it up with links too the context and the type choice supplied on the footer of the poster.
All the individual A4 posters recaptured and pieces together using the scanner as an method of electronically archiving a physical artifact, added too a black background to further support this idea of the coming together of artifacts to piece together a piece of history.
A mass collection of research in one outcome showing further potentials of digital capturing and archiving.
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