Cheap Festival Poster - Brief & Problem analysis
Brief
Cheap is a festival in Bologna Italy where every year theres a call for posters to be pasted around the Italian suburbs. The posters follow a set theme every year with a number of restrictions to keep the poster series consistent and communicate the cheap brand.
The call invites creatives to investigate contemporary issues that relate to social, economic, technological, political or environmental agendas to name a few.
This years theme is based around exploring the idea of "edge" and how it can be interpreted, as a means of a geographical boundary a connect of measurement or a subject for change.
This years limitations are based around black and white color output within a 100cm x 70cm horizontal or vertical orientation, PDF or jpeg images contained within there template that carries the details of the artist and work with a 300dpi resolution.
Problem analysis
Figure out a strong concept idea that has meaning, aiming at either informing the audience of a particularly problem or solving a problem. But how?
Working within the black & white color limitations as color plays an important role when adding context and meaning too a design.
There seems to be a requirement for a subject with meaning, im not really up on political issues so it will take some research when it comes to delivering these kind of ideas successfully.
The black and white limitations are something that could resonate with my expanded COP methodology, using black and white scheme as a way of representing the limitations of traditional print.
Do I use type and use of language to carry the concept?
Sole imagery to carry connotations?
Or a combination of type and image for the type to add deeper meaning and context too the work?
Target audience is someone who appreciates design that has cultural and political agendas.
Look into Disobedient objects and there way of presenting work that has a certain agenda, the repurposing of things.
Create communicative values, add emotion and meaning.
Cheap is a festival in Bologna Italy where every year theres a call for posters to be pasted around the Italian suburbs. The posters follow a set theme every year with a number of restrictions to keep the poster series consistent and communicate the cheap brand.
The call invites creatives to investigate contemporary issues that relate to social, economic, technological, political or environmental agendas to name a few.
This years theme is based around exploring the idea of "edge" and how it can be interpreted, as a means of a geographical boundary a connect of measurement or a subject for change.
This years limitations are based around black and white color output within a 100cm x 70cm horizontal or vertical orientation, PDF or jpeg images contained within there template that carries the details of the artist and work with a 300dpi resolution.
Problem analysis
Figure out a strong concept idea that has meaning, aiming at either informing the audience of a particularly problem or solving a problem. But how?
Working within the black & white color limitations as color plays an important role when adding context and meaning too a design.
There seems to be a requirement for a subject with meaning, im not really up on political issues so it will take some research when it comes to delivering these kind of ideas successfully.
The black and white limitations are something that could resonate with my expanded COP methodology, using black and white scheme as a way of representing the limitations of traditional print.
Do I use type and use of language to carry the concept?
Sole imagery to carry connotations?
Or a combination of type and image for the type to add deeper meaning and context too the work?
Target audience is someone who appreciates design that has cultural and political agendas.
Look into Disobedient objects and there way of presenting work that has a certain agenda, the repurposing of things.
Create communicative values, add emotion and meaning.
My brief
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