Stott & Atkinson Photography - Finals, Rationale & Evaluation/Feedback
Concept, Finals & Rationale
Stott & Atkinson are a wedding photographers that position themselves between contemporary and traditional values, there old brand was far too traditional for where they wanted too be within the wedding sector so I was called upon too replenish there brand but keeping a focus of the circle and plus icons from there old brand.
As a means of merging the contemporary and traditional together. Traditional Serif typeface Cordale was repurposed and manipulated into something more contemporary, losing the clarity and accuracy in the serifs too add a softer tone of voice while the heavyweight outlined madras sans serif brought in a feeling of accuracy and contemporariness supported by the typeface following a circular path with a central focus on a textured plus to show attention to detail within there photography process.
Overlaying of the type elements shows the coming together off people in weddings while the neutral tones and contrasting orange hue expand this feeling of the old and the new.
Stott & Atkinson are a wedding photographers that position themselves between contemporary and traditional values, there old brand was far too traditional for where they wanted too be within the wedding sector so I was called upon too replenish there brand but keeping a focus of the circle and plus icons from there old brand.
As a means of merging the contemporary and traditional together. Traditional Serif typeface Cordale was repurposed and manipulated into something more contemporary, losing the clarity and accuracy in the serifs too add a softer tone of voice while the heavyweight outlined madras sans serif brought in a feeling of accuracy and contemporariness supported by the typeface following a circular path with a central focus on a textured plus to show attention to detail within there photography process.
Overlaying of the type elements shows the coming together off people in weddings while the neutral tones and contrasting orange hue expand this feeling of the old and the new.
The zine acts as an extension for collateral that acts as a remembrance of someones services, offering an easy to change and cheap to distribute snapshot of a round up of a few years work too leave with a potential client, the layout is a reference to the changing perspective and alignments of there shooting style and the alternating sizing shows there attention to small details and scenic shots.
The use of camera marks and the focus on the + mark was expanded through the addition of the minus symbol to show the altered zoom styles within there shots and the distance lines further support this idea of scaling and perspective.
The tone of voice remains conversational through the delicate presentation of type and soft use of neautral tones, keeping communicate pieces of collateral true to there traditional routes.
Evaluation
Alongside GFsmith this was one of the most successful client lead briefs and it was refreshing not too use my strong conceptual use of the COP methodology and have a much more varied direction when it came too delivering an idea, allowing me to explore the use of colour, paper stock, tone of voice, brand values and layout within focused and purposeful outcomes.
It was nice too go back too more traditional design principles, working with grids to create hierachy and well distributed information in clear and concise ways rather than creating asthetic and deconstructed designs. These small ellements allow the fine tuning of a brand identity, the use of stock for example can create a feeling of contemporariness while also feel prestige and high end through its colour delivery and textural qualities.
Using typography in a purpose for communicating a brand outcome and tone of voice was nice too rather than showing a research resolution, it was a little easier on the thought process allowing me to focus on the little details that help create an effective brand like tone of voice, brand values and the positioning of a brand.
If I was to do this brief again I would play around with process's I feel there could be some added conceptual relevance through playing with ideas of processing and traditional film photographs, maybe to create textures or shapes that could be applied too the icons I made to focus on that idea of attention too detail within there shooting but with a reference too traditional photography.
Alongside GFsmith this was one of the most successful client lead briefs and it was refreshing not too use my strong conceptual use of the COP methodology and have a much more varied direction when it came too delivering an idea, allowing me to explore the use of colour, paper stock, tone of voice, brand values and layout within focused and purposeful outcomes.
It was nice too go back too more traditional design principles, working with grids to create hierachy and well distributed information in clear and concise ways rather than creating asthetic and deconstructed designs. These small ellements allow the fine tuning of a brand identity, the use of stock for example can create a feeling of contemporariness while also feel prestige and high end through its colour delivery and textural qualities.
Using typography in a purpose for communicating a brand outcome and tone of voice was nice too rather than showing a research resolution, it was a little easier on the thought process allowing me to focus on the little details that help create an effective brand like tone of voice, brand values and the positioning of a brand.
If I was to do this brief again I would play around with process's I feel there could be some added conceptual relevance through playing with ideas of processing and traditional film photographs, maybe to create textures or shapes that could be applied too the icons I made to focus on that idea of attention too detail within there shooting but with a reference too traditional photography.
Client Feedback
The client was pleased enough with the outcome and possibilities for a website redesign have been spoke about.
Boards
The client was pleased enough with the outcome and possibilities for a website redesign have been spoke about.
Boards
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