Disposable Society - Scamps, Digital Preparation & Production
Scamps
The first idea that was scrapped was breaking up a disposable camera into basic shapes ie the film, the lens the case etc and creating a series of words that resonate with throw away culture but this was far too literal.
Moving onto the bag idea my main idea was to warp the text to resemble a wasted and screwed up and littered carrier bag. The idea of the bags that used to be a disposable throw away thing and are now charged is the main transition point within this tongue in cheek design outcome.
Use hand rendered typography to aid the warped asthetic.
Use acrylic and poscas the polymer make up's are similar to plastic bags and the paint can chip away and weather, something thats quite organic and relevant when considering bags will begin to be reused and the supermarket branding begins to fade.
Reversed out type will have high impact.
Break the word up across 3 3 panels with a warped outline that references a bag.
Use the date from the first introduced carrier bag to the end date of free carrier bags to add impact in terms of how long this issue of littering and wastage has been going on for. Lock the date in between 2 parallel lines to fix it into place on the clear acrylic as this will be an issue making the type feel structured within this format.
Still working with the date but breaking up the numbers and assigning a word from the quote to each letter, theres a nice structure to this layout but there isn't a justified reason. The concept and content is there, using the waved type and tongue in cheek quote. A layout just needs to be established so it feels structured within the 3 layers of acrylic, each panel needs to work separately as well as together.
Justify each element, the rear panel been left aligned, the middle been full bleed and the front panel been right justified, as separate entities they feel structured but as a whole they all ready in an understandable hierarchy of information.
Break up the letters, going into the chemical make up of polymer products and showing how it doesn't break down a lot over time causing environmental damage.
Using block colour, texture and outlines to add a varied asthetic, taking something quite simple and clean into something more contemporary to begin applying my methodolgoy of old to new but this time without the inclusion of any technology for influence.
Now the concept and scamp plan has been established I can add the digital element too the process, this will only act as a guideline to trace the imagery onto the acrylic. Using the photoshop warp effects then re-vectorising the type.
Established a balance between waved text, outlined text and large point sized type, a nice balance was achieved. The type was warped on the date to show impact of how long this idea of wastage has been going on, the warping is meant to simulate the screwing up and disposing of bags.
The 5p is large as this is the issue at hand, a whole 5p that people are getting irate over.
The quote is outlined as this will be the top layer and is heavy in terms of volume of type so it shouldn't be too distracting away from the other content. I also feel it doesn't need to be in full block as it may seem a little serious and shouty, the quote is not something that needs to be drilled into people its just poking a bit of fun.
Playing around with alignments and layering, at this point I think its going to be important to draw the top layer in contrasting white so it stands out from the background.
The final type layout looks well enough in this digital mockup but should work better with bolts and washers spacing the acrylic sheets apart.
No comments:
Post a Comment